Luxury fragrance
marketing agency
A scent is invisible.
Its presence shouldn’t be.
We help perfume brands build a distinctive presence through campaign films, social media, AI product imagery and creator experiences. Fragrance marketing in Dubai, shaped around the character of your brand.
Explore our fragrance work
Distinctive houses.
Shared ambition.
Fragrance brands we’ve worked with across The Media Lab’s portfolio.
Afnan at Beautyworld.
A presence, captured.
The Media Lab shaped Afnan’s Beautyworld presence into a considered visual story through dedicated media coverage and a signature highlight film. From the stand’s distinctive architecture to intimate moments of fragrance discovery, our coverage reflects the character of the house and the experience it created.
The atmosphere. The details. The people.
A photographic story of the stand, the collections and the moments of discovery that made the experience.
Marj & Ignite Oud.
A global introduction.
In 2023, The Media Lab led the global influencer campaign for Ahmed Al Maghribi’s Marj and Ignite Oud, introducing the fragrances to audiences through creators across international markets.
Two scents with a distinctive identity. A campaign built around personal discovery, authentic reactions and the power of creator storytelling. We are proud to have been part of the story behind these now iconic fragrances.
Global influencer campaign by The Media Lab
The bottle.
The world around it.
Light, texture and composition translate a fragrance’s identity into something people can see. A curated selection of our AI perfume imagery, developed with human creative direction.
Zimaya / Ghali Elegant
Soft light. An intimate impression.
Rue Broca / Ma Belle
Colour, glass and a single gesture.
Emper / Violet Dreams
Deep violet. A bold expression.
A whole world.
One fragrance.
For Tiramisu S’mores, a pink palette, chocolate and marshmallow scenes became one connected visual story. Our six-image Instagram grid and accompanying AI film show how a single perfume can inspire a coherent social campaign.
Explore our AI productionA world of discovery.
A distinctly Zimaya presence.
At Beautyworld in Dubai, The Media Lab brought Zimaya’s presence into focus through dedicated media coverage. From the sculptural stand to personal moments of fragrance discovery, our visual story captures the brand, its collections and the people who experienced them.
The space. The encounters. The details.
A closer look at Zimaya’s Beautyworld experience.
Made to be felt.
Seen in motion.
Explore selected AI fragrance films from our portfolio. Distinctive product worlds, edited for the pace and intimacy of digital viewing.
Zimaya / Tiramisu S’mores
AI fragrance film
Zimaya / Ghali Pour Homme
AI fragrance film
Emper / Cotton Candy
AI fragrance film
Rue Broca / League Arena
AI fragrance film
From first impression
to real connection.
Perfume influencer marketing starts with a relevant voice and a meaningful experience. Our Emper work connects fragrance brands with creators through firsthand discovery.
Inside the world of fragrance.
We organised a meetup for UAE lifestyle and fragrance creators, including access to Emper’s perfume manufacturing facilities. The experience gave creators a closer look at the story behind the scent.
An international introduction.
We sourced the international fragrance influencer lineup for Emper’s Miami launch, connecting the brand with specialist creators. Our role focused on influencer sourcing for the launch experience.
One identity.
Every touchpoint.
From a new perfume launch to an established fragrance collection, we shape the content and channels around your audience, product and commercial priorities.
Campaign films & product content
Perfume commercials, product films, photography and social cutdowns. We plan lighting, movement and detail around the bottle and its brand story.
02Social media marketing
Content strategy, Reels, carousels, copywriting, publishing and community management. A consistent presence that brings each fragrance collection into focus.
03Influencers & launch experiences
Creator research, sourcing, briefs and coordination for perfume launches and brand experiences. We select for audience relevance and a credible interest in fragrance.
04AI fragrance imagery
Art-directed product environments and campaign films. We refine composition, packaging details and visual consistency before approved assets are delivered.
05Websites & digital discovery
Brand-led perfume websites and product journeys that make collections easy to explore and enquiries easy to make.
06SEO & search visibility
Search-focused content and technical SEO for fragrance brands. We connect brand stories, collection pages and useful product information with relevant search intent.
Understand the fragrance.
Start with the product, positioning, audience and launch objective. Define what the campaign must communicate and where it will live.
Build the visual language.
Develop the concept, content direction and production plan. Keep the look consistent across imagery, film and creator briefs.
Deliver with purpose.
Prepare approved formats for each channel and agree on useful measures, from content engagement to website enquiries.
Fragrance marketing,
considered.
The Media Lab is based in Dubai. Founded in 2014, we have worked with 200+ brands across industries, with fragrance projects spanning product imagery, films and creator experiences.
What does a perfume marketing agency do?
A perfume marketing agency helps a fragrance brand communicate its identity and reach relevant audiences. Work can include campaign strategy, product imagery, video, social media, influencer collaborations, websites and search optimisation. The right mix depends on the brand’s launch stage and objectives.
Do you support luxury fragrance brands across the UAE?
Yes. Based in Dubai, The Media Lab works with perfume brands on content and campaigns for audiences across the UAE. We shape the brief around the collection, target customer, channels and markets involved.
Can you combine AI imagery with filmed content?
Yes. AI product imagery can complement studio production, live footage and creator content. We agree which approach suits each deliverable and review the product’s appearance, packaging and brand consistency before delivery.
Can you help with a new perfume launch?
We can plan launch content, campaign films, social assets and influencer participation. Share your launch date, product range, target markets and available budget so we can recommend a realistic scope.
How much does fragrance marketing cost?
Costs depend on the creative concept, production requirements, asset volume, creator fees, media spend and ongoing support. We quote against an agreed brief so you can see what is included.
Give your fragrance
a distinctive presence.
Tell us about your collection, your audience and what comes next.