Top UAE Instagram Influencers 2023


top 10 Instagram influencers in UAE 2023

Top UAE Instagram Influencers 2023

Instagram influencers are making waves across the world and Instagram influencers in the UAE are not far behind. The count of Instagram users and influencers is increasing rapidly as it is witnessed by the latest report that states Instagram as the 4th most-used social platform with more than a billion monthly active users worldwide and over 1 million advertisers. It merits mentioning here that the platform is greatly being explored for all sorts of marketing campaigns.

The Instagram Influencers of the UAE are actively engaged with their followers and various brands to promote products and services on social media platforms. We at The Media Lab have been recognized for our best influencer marketing in UAE and every year we come up with the list of top Instagram influencers in UAE.

This year as well, we have curated names of the top 10 best Instagram influencers in UAE 2023 who are creating buzz through their social presence and grasping the attention of millions of people.

So let us check out the top Instagram influencers of UAE 2023 

Top 10 Instagram Influencers in UAE 2023

1. Huda Kattan

2. Joelle Mardinian

3. Noorstars

4. Noha Nabil

5. Nour Arida

6. Narins Beauty

7. Mahra Lutfi 

8. Karen Wazen Bakhazi

9. Ahmed AlKhafaji

10. Rawan Bin Hussain

1. Huda Kattan

Huda Katan is the top most Instagram Influencer in UAE

Followers: 52 million 

Instagram: Huda Beauty

Huda Kattan is a top most Instagram influencer in the UAE having great number of followers attracting people with her beauty content. She has an amazing fan following of 52 million people on Instagram. 

She is the founder of the cosmetics line Huda Beauty. Huda Kattan began her career as a model before she became popular on social media with her content around fashion and makeup. She has been featured in many magazines covers like Vogue Arabia and Harper’s Bazaar Arabia etc. Her every post receives thousands of likes and hundreds of comments that make her account engagement rate really good.

2. Joelle Mardinian

Joelle Mardinian

Followers: 20.6 million

Instagram: Joelle Mardinian

Joelle Mardinian is a second top Instagram influencers in UAE having great number of followers. She is a Lebanese and a fashion model, actress and entrepreneur who founded a Joelle that is her beauty products company.

Joelle has built up a large fan base on Instagram by posting stunning photos of herself wearing different outfits to flaunt her gorgeous appearance and posing for the camera all day long. As one of the top Instagram Influencers in UAE, she has over 20 million followers on Instagram which makes her one of the most popular influencers on the platform today. She got featured in Arab news that shows how her fame is increasing by leaps and bounds.

She loves traveling and she is always on the lookout for new places to shoot. She loves capturing the beauty of nature in all its glory with her camera lens and sharing it with others through social media platforms like Instagram, Facebook, Snapchat etc.

3. Noorstars


Followers:  13.6 million

Instagram: Noor Stars

Noorstars is a Dubai based famous Instagram influencer making great content. She has 13.6 million followers and she is known for socializing with her audience and greeting them in real life. With over 13 million followers, she has shown many different aspects of life and also how to use social media to improve your life and career. 

She has been recognized in the MENA region as her TikTok and YouTube is outburst with great audience as well. Her YouTube is having 20 million subscribers while her TikTok is showing 8 million followers. She is featured in Forbes 30 under 30 and mentioned as Arab woman of the year on her profile. Noorstar’s Instagram account does not just promote herself but also shares interesting stories from around the world that you might be interested in reading such as fashion trends, beauty tips and even some lifestyle tips.

4. Noha Nabil

Noha Nabil

Followers: 12.3 million

Instagram: Noha Nabil 

Noha is a famous Instagram influencer in the UAE. She has created an impressive following on the platform. Noha has amassed over 12 million followers across social media platforms and her account attracts massive engagement with over one thousand comments and likes per post. Her family background, her career and her love of travel make her a versatile source of inspiration for people around the world. Noha is a popular Instagram influencer in the UAE thanks to her eye-catching photos and captivating lifestyle. 

5. Nour Arida

Nour Arida

Instagram: Nour Arida

Nour Arida is an Elite Model Paris and famous Instagram influencer in the UAE having more than 10 million followers. For many years she became the best advertisement for brands and companies in the region. She is famous for her beautiful and unique fashion styles. Apart from the fashion and modeling fields, she is an active defender of Women’s Rights and Bodies and her efforts in this regard are really applaudable.

6. Narins Beauty 

Narins Beauty

Instagram: Narins Beauty

Narins is a popular Instagram influencer in the UAE having 9.5 million followers. She has been creating content for years now. Her beautiful and fascinating style of making videos have made her an incredible photo and video blogger, who shares her daily life, relationships and special moments to everyone. Her YouTube channel is also famous for DIY, beauty and fashion content and her most watched videos are of the comedy and challenge vlogs. Her channel has earned over 13 million subscribers.

7. Mahra Lutfi  

Mahra Lutfi

Followers: 8.3 million

Instagram: Mahra Lutfi

Mahra Lutfi is one of the top Emirati Instagram influencers in the UAE 2022 with great number of audience. She is also first Emirati Stem Cell Doctor that makes her stand out in the community. She posts diversified content grasping her viewers' attention. Her content is attractive and refreshing to her followers with her wonderful voice of well-being to inspire them to be better. She has a colossal engagement rate with her posts and videos, which helps build her loyal fan base.

8. Karen Wazen Bakhazi 

Karen Wazen

Instagram: Karen Wazen

Karen is ranked among the top Instagram influencer in the UAE, she has 7.9 million followers on her account and she shares a lot of beautiful and exciting photos. Her most of the posts exceed thousands likes with massive comments. She is the founder of iconic Karen Wazen Eyewear that is renowned in the community. However, Karen is also an executive board member of Fashion Trust Arabia that provides financial and business support to fashion designers in the MENA region.

9. Ahmed AlKhafaji

Ahmeed AlKhafaji

Followers: 7.6 million

Instagram: Alkhafajitv

AlKhafaji is the top Instagram influencer in UAE. He is an Iraqi, who has amassed over 7 million followers on Instagram and regularly posts photos, videos and comments with interesting things to share with the world. AlKhafaji has a large enough following that allows him to promote products. He shares the details of his journey through pictures and videos around fitness motivation, lifestyle and inspirational stories as well as travel.

10. Rawan Bin Hussain 

Rawan Bin Hussain

Followers: 7.1 million

Instagram: Rawan

Rawan Bin Hussain gets the mark in top ten Instagram influencer in the UAE with a huge following. From fashion to fitness, she has made her name in various facets of life. She has completed Masters of Law from King’s College. She is Kuwaiti Palestinian Digital Entrepreneur and a lifestyle influencer who loves communicating with her fans. She posts lively content as a fashion enthusiast and inspire people to greater extent. She is one of the best UAE influencers and social media personality who works with brands to generate brand awareness, leads and sales.

Who is the most famous Instagram influencer in UAE 2023?

Huda Kattan is the most famous Instagram influencer in UAE with the huge following.

Who is the most followed person on Instagram in UAE 2023?

Huda Kattan is the most followed person on Instagram in UAE.

Who is the Top Emirati Female Influencer in UAE 2023?

Mahra Lutfi is the top Emirati Female Influencer in UAE 

Who is the top most beauty influencer in UAE?

Huda Kattan, the founder of Huda Beauty is the top most beauty influencer in UAE 

How many influencers are in UAE?

There are several thousands Instagram influencers in UAE from nano, micro, macro to mega influencers. Instagram Influencers in UAE range between 1,000 and 10m followers.

How much influencers charge in Dubai?

Based on the number of followers and engagement, influencers charge amount for influencer marketing campaigns. Whether one is a micro-influencer or mega-influencer in the UAE, he/she can earn anything from AED Dh 2,000 to 100,000 or above based on the campaign.


We have compiled the top 10 Instagram influencers in Dubai 2023 as per their followers’ base. The above list is created based on data till February 2023. 

About The Media Lab:

The Media Lab is a leading Influencer Marketing Agency of Dubai, UAE presents the accurate data as possible to date. However, we are not liable for any future changes in the stats shown above.

If you have any Social Media Management project or Influencer Marketing Campaign to discuss, email us at and we would be glad to explore all your business needs.


We Create Memorable Digital Experiences

Drop us a message