Instagram influencers have become a global phenomenon, and those in the UAE are no exception, making significant strides in the digital landscape. The latest report reveals Instagram as the third most widely used social platform, boasting 2 billion monthly active users worldwide and securing its position as the world's second-favorite social media platform. Notably, the platform has become a focal point for diverse marketing campaigns.
In the UAE, Instagram influencers actively connect with their followers and collaborate with various brands to showcase products and services on social media. At The Media Lab, we have gained recognition for our excellence in influencer marketing in the UAE. Each year, we compile a list of the top 10 Instagram influencers in the country, highlighting those who are making waves and capturing the attention of millions.
This year is no exception, as we present the curated list of the top 10 best Instagram influencers in the UAE for 2024, individuals who are leaving a lasting impact through their social presence and captivating the hearts of a vast audience. Let's delve into the world of the top Instagram influencers in the UAE for 2024.
Top 10 Instagram Influencers in UAE 2023
1. Huda Kattan
2. Joelle Mardinian
3. Noorstars
4. Noha Nabil
5. Narins Beauty
6. Nour Arida
7. Mahra Lutfi
8. Ahmed AlKhafaji
9. Karen Wazen Bakhazi
10. Rawan Bin Hussain
1. Huda Kattan
Followers: 54.1 million
Instagram: Huda Beauty
Huda Kattan, a prominent Instagram influencer hailing from the UAE, has established herself as a beacon of beauty and entrepreneurial success. With an impressive following of 54.1 million on Instagram, she stands as a captivating figure, drawing people into her world of beauty content.
Renowned as the founder of Huda Beauty, a cosmetics line celebrated worldwide, Huda Kattan's journey began in the fashion industry as a model before transitioning into a social media sensation. Her digital presence is a harmonious blend of fashion-forward insights and transformative makeup artistry.
The engagement surrounding Huda Kattan's posts is a testament to her widespread appeal, with each upload generating thousands of likes and sparking hundreds of comments. This dynamic interaction underscores not only her massive following but also the genuine connection she maintains with her audience.
In addition to her success in the beauty industry, Huda Kattan's entrepreneurial spirit and influence contribute to shaping trends and inspiring individuals worldwide. Her story is not just one of makeup mastery but also a testament to the power of personal brand-building and business acumen in the digital age.
2. Joelle Mardinian
Followers: 21.8 million
Instagram: Joelle Mardinian
Joelle Mardinian, a prominent Instagram influencer in the UAE, holds a significant position in the digital landscape with her vast followership. A Lebanese personality, she wears many hats – as a fashion model, actress, and entrepreneur. Notably, Joelle is the founder of Joelle, a beauty products company that reflects her expertise and passion for the beauty industry.
Amassing a substantial following of over 21.8 million on Instagram, Joelle Mardinian stands out as a captivating figure in the world of influencers. Her feed showcases not only her stunning appearance but also her diverse roles as a fashion icon and businesswoman.
Beyond her role as a beauty mogul, Joelle Mardinian's Instagram presence is marked by a love for travel. Always on the lookout for new and picturesque locations, she captures the beauty of nature through her camera lens, sharing these moments on various social media platforms, including Instagram, Facebook, and Snapchat.
Joelle's commitment to showcasing diverse aspects of her life, from glamorous fashion moments to her entrepreneurial ventures and travel escapades, has contributed to her status as one of the most popular influencers in the UAE. Her ability to connect with her audience through visually appealing content and a glimpse into her multifaceted lifestyle adds depth to her influence in the digital realm.
3. Noorstars
Followers: 14.6 million
Instagram: Noor Stars
Noorstars, a Dubai-based Instagram luminary, stands out as a prominent influencer renowned for creating engaging and impactful content. With an impressive follower count of 14.6 million, Noorstars has cultivated a reputation for connecting intimately with her audience, extending her social interactions beyond the digital realm to real-life encounters.
Her achievements extend to being featured in Forbes 30 under 30, a testament to her influence and impact. Acknowledged as the Arab woman of the year, Noorstars' profile reflects not only her social media prowess but also her broader contributions to the digital and business spheres. She is also involved in doing podcast on Instagram @starspodcast11 that is gauging attention of great number of audience.
Beyond self-promotion, Noorstars uses her Instagram account as a platform to share compelling stories from around the world. From the latest fashion trends to beauty tips and lifestyle advice, her content goes beyond the superficial, offering followers a rich and diverse experience.
In essence, Noorstars is more than just an influencer – she is a multifaceted personality whose digital footprint extends to shaping narratives, empowering individuals, and leaving an indelible mark in the world of social media.
4. Noha Nabil
Followers: 12.8 million
Instagram: Noha Nabil
Noha, a prominent Instagram influencer in the UAE, has successfully cultivated an expansive and dedicated following on the platform. With an impressive social media presence, Noha boasts over 12.8 million followers, a testament to her widespread appeal.
Her engaging content consistently sparks significant interaction, with each post garnering over a thousand comments and likes. This high level of engagement underscores not only the size of her audience but also the genuine connection she maintains with her followers. She is also the founder of prominent initiatives @nohanabilbeauty, @retrouvailles.paris, and @eleven.11fashion
5. Narins Beauty
Followers: 11.7 million
Instagram: Narins Beauty
Narins, a prominent Instagram influencer in the UAE, boasts an impressive following of 11.7 million devoted followers. Over the years, she has carved out a niche for herself as an extraordinary content creator, captivating audiences with her unique approach to photo and video blogging.
Renowned for her beautiful and fascinating style, Narins offers a glimpse into her daily life, relationships, and special moments through her Instagram account. Her ability to craft visually engaging content has elevated her to the status of an incredible influencer, resonating with a diverse audience.
Narins' influence extends beyond Instagram to her widely popular YouTube channel. With a subscriber base exceeding 14.5 million, her channel has become a hub for DIY, beauty, and fashion enthusiasts. However, it's her comedy and challenge vlogs that have garnered the most attention, showcasing her versatility and ability to entertain.
6. Nour Arida
Followers: 11.1 million
Instagram: Nour Arida
Nour Arida, a distinguished figure as an Elite Model in Paris and a renowned Instagram influencer in the UAE, commands an impressive following, surpassing the 10 million mark. Her influence extends beyond mere aesthetics, as she has become a beacon for brands and companies in the region, serving as a compelling ambassador for numerous years.
What sets Nour Arida apart is not just her striking beauty, but her distinctive and unique fashion sense that has captivated the attention of her vast audience. Through her platform, she has become synonymous with exquisite and trendsetting styles, making her a sought-after source of inspiration in the realms of fashion and modeling.
7. Mahra Lutfi
Followers: 9.1 million
Instagram: Mahra Lutfi
Mahra Lutfi emerges as a standout figure among top influencers, uniquely claiming the title of the first Emirati Stem Cell Doctor, a distinctive achievement that sets her apart in the community. Beyond her groundbreaking professional role, Mahra excels as a multifaceted influencer, creating a diverse range of content that resonates with her audience.
The appeal of Mahra Lutfi extends beyond her professional achievements, as evidenced by her substantial engagement rates. With a loyal fan base exceeding 9 million, she has successfully cultivated a community that actively engages with her posts and videos. This level of interaction not only speaks to the quality of her content but also underscores the genuine connection she has established with her audience.
8. Ahmed AlKhafaji
Followers: 8.8 million
Instagram: Alkhafajitv
AlKhafaji stands at the forefront as the leading Instagram influencer in the UAE, hailing from Iraq. With an impressive following exceeding 8 million on Instagram, he has become a notable figure in the digital landscape. AlKhafaji consistently shares a rich array of content, including captivating photos, engaging videos, and insightful comments, providing his audience with a diverse and interesting feed.
His substantial following not only reflects his popularity but also positions him as an influential figure capable of effectively promoting products. AlKhafaji leverages his platform to share the details of his journey, offering glimpses into his life through visually appealing content. His posts span a wide spectrum, ranging from fitness motivation and lifestyle insights to inspirational stories and travel adventures.
9. Karen Wazen Bakhazi
Followers: 8.1 million
Instagram: Karen Wazen
Karen has secured her place among the top Instagram influencers in the UAE, boasting an impressive follower count of 8.1 million. Her account is a visual delight, adorned with beautiful and exciting photos that consistently attract significant engagement. With each post garnering thousands of likes and generating massive comments, Karen's social media presence is a testament to her widespread appeal.
Beyond her influence in the digital realm, Karen is the founder of the iconic Karen Wazen Eyewear, a brand that has become synonymous with style and elegance in the community. Her entrepreneurial prowess is evident in the success of her eyewear line, which has earned acclaim for its distinctive designs.
Karen's impact extends beyond the fashion and eyewear industry. As an executive board member of Fashion Trust Arabia, she plays a crucial role in providing financial and business support to fashion designers in the MENA region. Her involvement in this esteemed organization reflects not only her passion for fashion but also her commitment to fostering growth and innovation within the industry.
10. Rawan Bin Hussain
Followers: 7.5 million
Instagram: Rawan
Rawan Bin Hussain gets the mark in the top ten Instagram influencers in the UAE with a huge following of 7.5 million. From fashion to fitness, she has made her name in various facets of life. She has completed a Masters of Law from King’s College. She is a Kuwaiti Palestinian Digital Entrepreneur and a lifestyle influencer who loves communicating with her fans. She posts lively content as a fashion enthusiast and inspires people to a greater extent. She is one of the best UAE influencers and social media personalities who works with brands to generate brand awareness, leads, and sales.
Quick Figures about Top Instagram Influencers in UAE
Who is the most famous Instagram influencer in UAE 2024?
Huda Kattan is the most famous Instagram influencer in UAE with the largest following.
Who is the biggest Arab influencer?
Huda Kattan of Huda Beauty is the biggest Arab influencer as of 2024.
Who is the most followed person on Instagram in UAE in 2024?
Huda Kattan is the most followed person on Instagram in UAE.
Who is the Top Emirati Female Influencer in UAE 2024?
Mahra Lutfi is the top Emirati Female Influencer in UAE
Who is the top most beauty influencer in the UAE?
Huda Kattan, the founder of Huda Beauty is the top most beauty influencer in UAE.
How many influencers are in UAE?
There are several thousand Instagram influencers in UAE from nano, micro, macro to mega influencers. Instagram Influencers in UAE range between 1,000 and 10m followers.
Who is the influencer girl in Dubai?
There are several girl influencers in UAE while with the top followers’ base, Huda Kattan is prominent with over 54 million followers on her Instagram.
How much influencers charge in Dubai?
Based on the number of followers and engagement, influencers charge amount for influencer marketing campaigns. Whether one is a micro-influencer or mega-influencer in the UAE, he/she can earn anything from AED Dh 2,000 to 100,000 or above based on the campaign.
How to get paid on Instagram?
Generate income on Instagram through brand partnerships for sponsored content. Establish and operate your e-commerce store. Craft merchandise for your personal brand. Venture into affiliate marketing opportunities. Activate Instagram Shopping features for direct sales. Monetize your photography or artwork through online sales. Obtain Live badges from your followers. Provide exclusive content through paid subscriptions.
Sources:
Instagram
We have compiled the top 10 Instagram influencers in Dubai 2024 as per their followers base. The above list is created based on data till February 2024.
About The Media Lab:
The Media Lab, a prominent Influencer Marketing Agency based in Dubai, UAE, provides the most accurate data available up to the present date. It's important to note that we do not assume liability for any potential future changes in the statistics presented above.
If you have any Social Media Management project or Influencer Marketing Campaign to discuss, email us at hello@themedialab.me and we would be glad to explore all your business needs.
