How to develop your digital marketing strategy

The Media Lab

How to develop your digital marketing strategy


Digital marketing strategy describes the series of actions you merely take for penetrating into your target market. Some brands plan their digital marketing strategy well but some brands don’t have defined digital marketing strategy overall.

Thus, in order to grow and innovate with your products and services, craft a powerful digital marketing strategy that can reap great results.

  1. Set the objective

Obviously, the business needs to see what the objective is, to get all the planning done. Thus, set the mission or objective first followed by digital marketing mission. Make sure to be specific with KPIs so that they are realistic to achieve. Analyze the previous digital marketing efforts that have been effective for generating leads.

  1. Analyze the Past Performance

Learn from the mistakes that have been done and pushed you to ineffective results in past. Firstly, choose the time period to analyze either it could be last year, quarter or the month. This analysis of digital marketing strategy will let you focus on success and failures of the respective span and help to set KPIs accordingly. Further, make sure to see competitors’ digital marketing strategy as well by making the analysis spreadsheet of their all online activities.

  1. Check out who you are talking to?

It is the biggest question that what your audience is? Knowing the answer will let you reach the powerful digital marketing strategy creation. So put your audience at the core of the strategy you are going to build. In order to do this strategy building, develop the effective personas while listing down all the demographic information of the target customer such as age, gender and location. However, then search out the problems they are facing and what you can do to solve them well. Reach out to their emotional desires, aims and aspirations and make all the factors listed that could solve their issues.

  1. Plan the Budget

Budget involves different things to consider like the digital channels and the team within whole digital marketing strategy exploration. So, have a look at the stock of resources at your hand. This analysis of resources will help to design the digital marketing strategy as to what tools could be used and should the new people be taken onboard or not. Further, look at the possibility of paid promotions that could be used under the strategy. Set aside the budget for those promotions while choosing specific channels intended for this marketing strategy.

  1. Craft a digital marketing plan

Followed by the above steps, build a plan which should be based on insightful assumptions with analysis. However, it is not necessary that the plan you assume will go perfect. So it is significant to continuously measure as well as monitor the performance of the designed digital marketing strategy. This makes changes easier in the elements when and where needed.



We Create Memorable Digital Experiences

Drop us a message