Brands across the globe are incorporating Instagram marketing in their business strategies via the best Instagram marketing agency. It is stated that more than 75% of businesses will opt for this mode of marketing in 2020.
Evidently, Instagram is a gigantic platform carrying a billion monthly active users with an advertising audience of more than 849 million.
Instagram marketing agency makes all steps to elevate the presence of brands like a pro. These agencies are working on cut-throat strategies to dive into the market with a better posture.
How Instagram marketing agency is creating value for brands?
1. Use a business account
Brands prefer to go up with Instagram marketing to explore the set of benefits. A business account offers features like Instagram insights, Instagram ads, Instagram shopping, contact information and a call-to-action button on your profile. Brands, influencers and content creators are doing the best of the business account.
2. Craft a good “look” of the brand on Instagram
Instagram marketing agency plans and works on strategies to establish an aesthetic brand look on Instagram. As per the niche of brad, the agency decides about the content, style, and color that can instantly influence the buying decisions of viewers. The consistency across the posts will help followers to recognize the brand among all.
3. Do great with captions
Though Instagram is a visual medium but the captions hold avid importance. Instagram marketing agencies are pouring their efforts to do something interesting with captions. Through their skills and expertise, these agencies are putting crunchy content that can fulfill the need for the best storytelling of a brand.
Instagram captions have a limit of 2,200 characters long, so all captions have to be quick in bringing out the brand’s voice to viewers. The recommended and best caption length for all social networks are:
Organic posts: 138–150 characters
Instagram ads: 125 characters
4. Creating Engagement
Without engagement, your profile will seem like a lonely existence. Instagram marketing agencies make sure to create massive engagement by engaging with other accounts. Posting quality-oriented content is a good way to enhance the count of followers but if you don’t reply on comments under the post then all other efforts could go vain.
So the practice to respond to comments, liking, and sharing others' posts will make your brand visible to different accounts. Re-sharing someone’s post at times is also a good way to retain engagement.
5. Don’t miss out Instagram Stories
Across half of the businesses on Instagram are using Stories and taking great benefits out of it. Third of the most viewed stories are possessed by businesses. Thus these stories are a key part of a brilliant Instagram marketing strategy.
Instagram marketing agency crafts stories for brands that are more raw and real. These stories provide brands a great opportunity to connect with many people and build relationships with the target audience.
Brands are acting upon the strategies of telling stories in an interactive way while influencing them well. However, inserting a call to action and using text to tell followers why should customers swipe is another method to gain viewership.
6. Enhance your bio with Stories highlights and covers
Instagram stories disappear after 24 hours but the good practices by the brand is to make highlights for significant stories. Creating highlights will make stories appear after 24 hours as well.
To give an aesthetic look to highlights album, brands can use their own custom covers for each highlight. This gives profile a professional look that is pleasing to the eyes as well.
7. Use Instagram Shopping
Another great benefit of the Instagram business account is access to Instagram Shopping. This is an exclusive feature for business accounts facilitating brands to sell products directly from their Instagram posts and Stories.
So it is a big chunk for businesses to opt Instagram business page and make people land on your website.
8. Post at right times on the page
Getting the benefits out of the Instagram page requires efforts. One of the most essential aspects to see is to post at the right time. There are different time frames to post that vary as per the industry.
As per the analysis of different pages, here are some suitable time frames to do a post on Instagram.
- Travel and tourism: Friday, 9 a.m. to 1 p.m.
- Media and entertainment: Tuesday and Thursday, 12 to 3 p.m.
- Food and beverage: Friday, 12 p.m.
- Retail: Tuesday, Thursday, and Friday, 12 p.m.
- Professional services: Tuesday, Wednesday, and Friday, 9 or 10 a.m.
- Non-profit: Tuesday, 10 a.m. or 4 p.m.
- Non-retail e-commerce: Thursday, 4 or 9 p.m.
- Pharma and healthcare: Wednesday and Sunday, 9 a.m.
- Personal care: Thursday and Friday, 1, 2, or 3 p.m.
- Technology: Monday and Tuesday, 2 p.m.
- Education: Thursday, 4 or 5 p.m.
Instagram marketing is becoming an ultimate solution to accelerate your brand's growth and making it stand out among all. The Media Lab agency in UAE is the best Instagram marketing agency serving clients with smartly curated strategies. So contact the professionalists now and make your brand recognized.
