In the age of social media, there are some of the grossing Snapchat statistics 2020 that you should know to make the most marketing strategies. Snapchat is offering all unique, interesting, and fresh ways of interacting with others. This app's interface is greatly different from other social media applications. Like other social media apps, marketers are exploring this app to reach the right audience.
Undoubtedly, Snapchat got a rise to great fame in just a short span of time especially for the young generation. This is all because of Snapchat is having something new and different to its users. It is proved to be a pioneer in offering augmented reality to its users by means of lenses and filters. It is intriguing to see that Snapchat had features of stories before Instagram as well as Facebook.
1. Snapchat reports 218 million daily active users
Having a rapid rise in the growth, the Snapchat platform is showing an increase of 218 million daily active users as of early 2020 (up 17%, year over year). It represents how this platform is reaching to the peak of fame in short intervals.
2. Snapchat daily active users have increased to 238 million
(Source: Zephoria)
In the second quarter of 2020, there is a prominent increase in recorded Snapchat users. According to the source, an avid boost of 9 million users is observed in the audience of this platform. Previously there were 229 million users but after an increase of 9 million users, the platform leads to having 238 million users which are greatly attributed to its new design.
3. Snapchat is having 24% of American users
As per the source, Snapchat is revealing that the platform is possessing 24% American users at the beginning of 2019 (down from 27% in 2018)
4. Percent of Male and Female Snapchat users
Notably, female users' count is in a dominant position as 61% of Snapchat users are women while 38% are male users. This increment in user base is resultant of ever-increasing interactive lenses and filters that grabbing attention at most.
5. 90% of Americans between 13 and 24 are on Snapchat
Snapchat is a catchy platform that is comprising of a young audience. It is mentioned that 90% of American Snapchat users are from the age bracket of 13 to 24. Their regular use of Snapchat is adding more value to this platform and spreading its presence through word of mouth.
6. Bigger Snapchat markets
When it comes to Snapchat statistics 2020, the United States is a great hub for Snapchat users while after this country, India, France, and the U.K. are being considered as big Snapchat markets.
7. 82% of people on Snapchat are 34 or younger
As stated above, the younger audience spends more time on social media and that is the case with Snapchat too. As per the source, 82% of people on Snapchat are 34 or younger that like to explore this platform more often.
8. Snapchat usage time
Users are spending an ample amount of time on Snapchat while exploring its different features. It merits mentioning here that users spend an average of 30 minutes on Snapchat every day.
9. 75% of Snapchat users engage with augmented reality
Augmented reality is one of the tremendous attractions introduced by this unique platform. Approximately, 75% of Snapchat users like to engage with augmented reality every day and make a post with it.
10. 20% of snaps use a lens
Lenses are the crucial feature that is being used by the majority of users. Moreover, it is notable to see that people are creating 20% of snaps by using a lens that was created in Lens Studio by either brands or users.
11. Users are spending 35% more time in Snapchat’s Discover section
Snapchat audience wants to see everything new every day and this is the reason people spend 35% more time in Snapchat’s Discover section every day where they find and use the latest lenses to create their snaps.
12. Snapchat users make an impulse purchase
The advertising segment is getting boosted with Snapchat adverts. Approximately, 60% of users here tend to make an impulse purchase.
13. 38% of Snapchat users aren’t on Instagram at all
Interestingly, it is mentioned that 38% of Snapchat users are not having a presence on Instagram. Both platforms are quite different but this percentage is showing the noticeable presence of the audience on Snapchat.
14. 72% of Gen Z users on Snapchat are out of the reach of TV ads
With the boom of social media, people are somehow cutting off their TV time. As per the source, 72% of Gen Z users on Snapchat could not be reached by TV ads.
15. 64% of businesses use Snapchat
(Source: Adweek)
Brands are extensively preferring Snapchat for advertising purpose. Under which, 57% of all brand posts on Snapchat are video ads. However, 20% of users view Discover content daily –which is comprised of 35 million people.
Source: Hootsuite
This post for the Snapchat statistics 2020 is compiled from multiple sources based on the stats shown as of August 2020. These stats can vary from time to time. We at the Media Lab try to come up with more accurate data as possible to date. However, we are not liable for any future changes in the stats shown above.
